The pier is on fire!
The world’s sexiest sailor has come home and is eager to play around.
And guess what, the port is crawling with tempting creatures... so let’s dive in!

 sea, sex and sin! sea, sex and sin!

 sea, sex and sin! sea, sex and sin!

Visual of the new campaign with a couple and the bottle La Belle Discover LA BELLE
Visuel of the new campaign with two women whipping a net on the ground Roll over

He has been made Captain but don’t be fooled, he’s still the same. He’s down here on the pier with his perfect pout and an upper body that taunts the wind. Around him, even the waves lose their bearings and feel lost at sea. The mermaids are whistling and things are getting cheeky! And when the symphony of one of the mermaids rings out over the harbor, his whole body flies to her!

Visual of the new campaign with a woman tattooing a sailor and a mermaid wearing a captain's hat Roll over
Visual of the new campaign with the sailor on a rope with the fragrance Le Male Discover LE MALE
Visual of the new campaign with two whistling women and a sailor running up Roll over
The film
Visual of the new campaign with the shirtless sailor in front of the boat
Visual of the window on the cabin of the boat

 At hot tide! At hot tide!

 At hot tide! At hot tide!

What a show down at the pier!
Mermaids perched high on stilettos, tattooed pin-ups, salty sailors... We don't want to push our luck, but we could totally imagine extending our stay and leaving the anchor at port.

Visual of the new campaign with the sailor and the bottle Le Beau Discover LE BEAU
Visual of the new campaign with the siren singing at the top of the lighthouse and her sailor running Roll over
Visual of the new campaign with a woman wearing the striped sweater holding the classic bottle Discover CLASSIQUE
Visual of the new campaign with a sailor running through the alleys during a chase Roll over
Visual of the new campaign with with a child in a kilt and striped shirt at quay holding a bottle of perfume like a long sight